Airline Partnership to Carry Incredible India Campaign Worldwide

India’s tourism promotion is being linked more closely with the country’s largest airline network through a new two-year collaboration. The “Incredible India by IndiGo” initiative will promote cultural heritage, spirituality, wellness, wildlife, nature and adventure experiences across domestic and international markets. Campaign material will appear through digital and print channels, airport branding, inflight platforms, social media and global travel exhibitions. Destination-focused content will be developed for travellers across the airline’s network, while tourism authorities will provide brand assets and industry coordination. The non-financial partnership is expected to improve India’s destination visibility and draw attention to experiences beyond the country’s most established tourism gateways.