INDONESIA: AGGRESSIVE TARGET FOR INDIAN ARRIVALS

Indonesia‘s Ministry of Tourism has set an ambitious target of attracting 750,000 to 820,000 Indian tourists in 2026, leveraging momentum from Prime Minister Narendra Modi’s state visit to Indonesia (July 6-8) .

Arrival statistics show steady growth:

• 2023: 606,439
• 2024: 710,207
• 2025: 734,490
• Jan-May 2026: 298,450

Ministry Spokesperson Nia Niscaya noted that Indian travellers seek diverse experiences, including nature, culture, honeymoons, wellness, culinary tourism, and nightlife .

B2B TAKEAWAY

Indonesia is actively courting the Indian outbound market. Destination management companies and luxury travel specialists should explore partnership opportunities with Indonesian tourism boards.

The B2B travel sector is navigating an unprecedented confluence of challenges—geopolitical conflict, fuel price volatility, and shifting demand patterns. Travel professionals should:

1. Monitor fuel surcharges and pricing announcements from major carriers
2. Diversify destination portfolios to reduce exposure to conflict-affected regions
3. Strengthen partnerships in growth markets (particularly India-Southeast Asia)
4. Review risk management protocols for adventure tourism and monsoon travel
5. Explore opportunities in experiential and immersive travel as consumer preferences evolve The B2B Travel Brief will continue monitoring these developments as they unfold.