ASEAN Views India as a High-Value Tourism Market

India is important to ASEAN as both a source market and an inbound partner. Figures show India received 867,210 visitors from ASEAN in 2024, while 5.9 million Indian travellers visited ASEAN destinations during the same year. This imbalance reveals opportunity: Southeast Asian tourism boards can deepen trade relationships in India, while Indian destinations can work harder to attract ASEAN travellers interested in heritage, wellness, nature and business events. For tour operators, market growth favours regional language marketing, vegetarian and familiar dining options, flexible group products and air partnerships. The next phase should prioritise visitor value, repeat travel and geographic dispersal.