The ₹100,000 Question: Who Pays for the Bleisure Weekend?

India’s bleisure boom—where a large majority of travellers extend work trips for leisure—is quietly reshaping corporate travel budgets. For the B2B travel fraternity, the opportunity is razor‑sharp: build “Monday–Thursday corporate + Friday–Sunday leisure” micro‑packages. But the threat is real: a growing share of employees demand flexibility. TMCs offering split‑billing technology and hybrid insurance (covering both boardrooms and beaches) will win. Ignore the cost‑share war, and risk losing the contract.