Kyowon Tour Launches Dedicated B2B Brand “RISE” Targeting Corporate Incentive Market

South Korea’s Kyowon Tour launched a dedicated B2B travel brand, Kyowon Tour RISE, on October 12, targeting the corporate incentive, overseas training, and industrial benchmarking segments. The company has operated incentive tours for Kyowon Group affiliates since 1996 and is now formalising its B2B capabilities through a dedicated organisation with expanded personnel.

RISE standardises products across six categories: employee recognition awards, industrial benchmarking, premium incentives, cultural exploration and overseas training, themed retreats, and custom domestic travel. A unique feature is the integration of Kyowon Group affiliate benefits—corporate clients’ employees can access services from Red Pen, Kumon Learning, Kyowon Wells, and Kyowon Life at special rates. The launch positions Kyowon Tour to compete for Korean corporate travel demand as the MICE and incentive segment continues to expand.

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