oneworld Relaunches Meetings & Events Product with Globetrender Trends Report
oneworld relaunched its dedicated Meetings & Events product on October 13 at IMEX Las Vegas, providing event planners with preferential fare products across the alliance’s 15 member airlines serving nearly 1,000 destinations. The product targets gatherings of 50 or more independently travelling delegates, offering a dedicated booking link that organisers can distribute directly to attendees.
The relaunch coincides with a new trend report produced with travel forecasting agency Globetrender, identifying seven forces transforming international events through 2030: The Human Premium, The ROI of Presence, Experience-First Events, Destination as Content, Geo-compression, Loyalty Ecosystems, and Meet Me Airside.
“Even in an increasingly digital world, research shows the enduring value of connecting in person,” said Roger Blackburn, Vice President of Commercial and Loyalty at oneworld. Globetrender CEO Jenny Southan added: “We are entering a new golden age of gathering… By 2030, the most successful events will be those that give people a compelling reason to make the journey”.
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