India’s Online Travel Landscape Shifts as Ixigo Eyes Yatra Stake
India’s online travel agency (OTA) sector is bracing for a potential seismic shift. Shares of Yatra Online surged on June 19 following a CNBC-Awaaz report that rival platform Ixigo is evaluating the acquisition of a 15-20 percent promoter stake in the company . While neither party has made an official announcement, the market has clearly signalled its verdict. The development comes as Yatra Online, which caters to over 1,300 large corporates and 58,000 SME clients, reported a four-fold jump in net profit to INR 16 crore for the April-June quarter, with revenue more than doubling to INR 210 crore . However, the BSE has sought clarification from Yatra Online regarding the report . For B2B stakeholders, a potential merger or significant cross-investment between these two major players could reshape distribution dynamics, pricing power, and supplier relationships in the world’s fastest-growing major aviation market .
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