Georgia Tourism Builds Stronger India Connect

Georgia is increasing its focus on the Indian outbound market with a two-city roadshow in Chennai and Bengaluru. The initiative brought together travel agents, tour operators and destination partners to promote Georgia’s culture, food, adventure, landscapes and year-round tourism appeal. India has emerged as one of Georgia’s fast-growing source markets, with Indian visitor arrivals rising by 40% last year. For Indian travel companies, Georgia offers a compact international destination with a mix of nature, heritage, wine tourism, soft adventure and city experiences. The roadshow also reflects a wider trend of emerging destinations investing in direct trade engagement with Indian travel sellers.