Hong Kong Hunts Korean Trade: Seoul & Busan Mission
The Hong Kong Tourism Board (HKTB) is organizing a Travel Mission to Seoul and Busan (June 23-25).
The Strategy
With registration now closed (deadline was May 5), HKTB is taking a curated delegation of hotels and attractions to meet Korean buyers via Pre-Scheduled Appointments (PSA).
B2B Takeaway
The intra-Asia short-haul recovery is hyper-competitive. Hong Kong is going deep into provincial Korea (Busan) to secure outbound spend. For regional hoteliers, if you aren’t participating in these targeted missions, you are losing share to the organized HKTB bloc
EDITORIAL NOTE — THETRAVIGATOR.COM
This report is part of TheTravigator’s continuing news coverage of the travel, tourism, aviation, and hospitality sectors. Our editorial team publishes industry news, market insights, partnerships, policy developments, and business updates relevant to the travel trade community. For press releases, partnership opportunities, advertising enquiries, or editorial collaborations, please contact our editorial desk at:
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This report is part of TheTravigator’s continuing news coverage of the travel, tourism, aviation, and hospitality sectors. Our editorial team publishes industry news, market insights, partnerships, policy developments, and business updates relevant to the travel trade community. For press releases, partnership opportunities, advertising enquiries, or editorial collaborations, please contact our editorial desk at:
INFO@THETRAVIGATOR.COM
