Beijing Goes All-In: 40 Countries Meet for “Frictionless” Rebound

Impact: High (Inbound China)

China is aggressively courting the world. The 2026 Beijing Inbound Tourism Development Conference just wrapped, hosting 300+ overseas travel agents from 40+ countries. The government released the “Beijing New Discoveries Top 10 Entry Experience Scenarios” and utilized a digital platform that facilitated 3,000+ B2B matchmaking appointments .

The Strategy

They are moving from mass tourism to “high-quality” consumption and MICE. They have also named 14 “Global Strategic Partners” (major OTAs/wholesalers) to push the “Must-Buy” and “Must-Eat” lists globally.