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23 20

IndiGo and Accor Forge Landmark Loyalty Alliance

In a significant development for the aviation and hospitality sectors, IndiGo and global hospitality major Accor have announced a strategic partnership linking their loyalty programmes. The alliance allows members of IndiGo’s BluChip and Accor’s ALL loyalty programme to earn, convert, and redeem reward points across flights and hotel stays.

This “one of India’s first reciprocal airline-hospitality loyalty alliances” connects IndiGo’s network of over 140 destinations with Accor’s portfolio of over 45 brands across 110 countries . Neetan Chopra, IndiGo’s Chief Digital and Information Officer, described it as an effort to offer “an end-to-end travel experience.” For B2B travel sellers, this integration creates a powerful new incentive for corporate and leisure travellers, potentially boosting bookings across both platforms.

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