Government Highlights Diaspora-Focused Tourism Promotion Strategy

In a written reply to the Lok Sabha, Tourism Minister Gajendra Singh Shekhawat confirmed the ministry’s ongoing promotional activities in key tourist-generating markets, including roadshows, food festivals, trade meetings, and familiarisation (FAM) trips . The minister highlighted the Chalo India Campaign , launched in 2024 to encourage the Indian diaspora to promote India as a tourist destination .

B2B TAKEAWAY: The government’s focus on diaspora engagement and digital influencer collaborations offers new avenues for trade partners to align with official promotional campaigns.