IBTM Africa (April 13-15, Cape Town, South Africa)

Apr 6, 2026 abhinav bjks No Comment 1 Views Share on

    Africa’s Dedicated MICE Platform at WTM Africa    

IBTM Africa takes place alongside WTM Africa at the Cape Town International Convention Centre (CTICC) from April 13-15, 2026. This dedicated business events programme is fast positioning itself as a critical platform for Africa’s MICE sector.

    Key Statistics:    

–     One-third     of WTM Africa’s hosted buyer programme has direct MICE influence

–     99%     of MICE buyers are senior decision-makers who directly influence or control purchasing decisions

–     40%     of exhibitors at WTM Africa have a strong MICE element to their business

–     17 countries     represented across the exhibitor base

    Geographic Representation    : MICE buyers confirmed from United States, United Kingdom, Germany, Kenya, United Arab Emirates, Italy, Tanzania, Egypt, India, Spain, Australia, Uganda, Turkey, Netherlands, and South Africa.

    Special Events & Workshops:    

    Women in MICE Breakfast (April 15, 8:00-10:00)     : Bringing together industry professionals to discuss leadership, inclusivity, and collaboration in business events.

    Women in MICE Workshop (April 15, 10:30)     : In partnership with Women in Tourism, focusing on practical tools, proven strategies, and real-world insights for women leaders and entrepreneurs.

    China Ready® Workshop    : With China’s outbound travel market projected to reach 200 million trips by 2028, this workshop equips African MICE suppliers with knowledge and tools to cater to Chinese travelers.

    Sports Events & Tourism Exchange (SETE) (April 15)     : Full programme in partnership with Nielsen Sports, addressing the rapidly growing global sports events sector.

    Africa Tourism Investment Conference (April 14)     : Essential for MICE professionals seeking investment insights, networking opportunities, and access to key decision-makers.

    Key Exhibitors    : Major hotel groups including Southern Sun Hotel Interests, Tsogo Sun Casinos Management Company, Minor Hotels, City Lodge Hotels, and specialist venues like Kievits Kroon Gauteng Wine Estate. International destinations represented include Singapore, Switzerland, Jordan, and Saint Helena.

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