Mr Gajesh Chandran Regional Manager IRCTC on luxury trains of IRCTC in talks with THETRAVIGATOR

Thetravigator in discussion with Mr Gajesh Chandran . Regional Manager IRCTC on how targetted promotions are planned for it’s luxury trains. What promotional activities does IRCTC intend to undertake to further strengthen the visibility and appeal of its luxury trains among domestic and international travellers? In this video, we break down IRCTC’s aggressive new marketing blitz designed to put India’s most opulent rail journeys back on the global map. From high-profile international roadshows and digital influencer partnerships to curated heritage experiences for domestic travellers, discover how iconic trains like the Maharajas’ Express and The Golden Chariot are being rebranded for the modern explorer. We explore the strategic shift toward experiential luxury, virtual reality tours, and targeted global campaigns aimed at affluent wanderers looking for their next ultimate bucket-list adventure.

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