India’s Wellness Tourism Boom Ayurveda, Yoga D. Venkatesan, India Tourism South Regional Director

The Ministry of Tourism has identified wellness, medical tourism and Ayurveda as important tourism segments and has promoted them through the Incredible India brand and international marketing activities. In this exclusive conversation, Thetravigator Online B2B Travel Media speaks with Mr. D. Venkatesan, Regional Director, India Tourism South, about promotional activities and strategies to position India as a leading destination for Wellness Tourism, Ayurveda, Yoga and holistic travel experiences. The discussion explores how the Indian tourism ecosystem is promoting Ayurveda and wellness experiences, reaching international travellers, engaging the travel trade and strengthening India’s global tourism image.