Bharat on a Plate: Food Tourism Grows 60% From Lucknow Kebabs to Kodava Pork
Food has become the primary itinerary anchor for Indian travelers. A 2024 Thomas Cook India survey found 60% of respondents choose destinations based on cuisine .
The Boom: Hyper-regional tours dominating
- Lucknow’s galawati kebab trail
- Coorg’s Kodava pork and bamboo shoot curry walks
- Goa’s chorizo and feni circuits
Platform Growth: Platforms like Eatify and Culinary Canvas report a 140% increase in booked food tours since 2023 .
Structured B2B Opportunity
| Experience | Price | Includes |
|---|---|---|
| Morning spice plantation walk (Thekkady) | ₹3k | With lunch |
| Afternoon cooking class (Jaipur) | ₹4k | With market visit |
| Evening craft beer trail (Pune) | ₹2.5k | 3 stops |
B2B Industry Analysis
| Metric | Value |
|---|---|
| Margins | 40% — highest in this list |
| B2B Gap | Hygiene compliance and allergen management |
| Storytelling Edge | Sell ‘meal + story’ (grandmother’s recipe, royal kitchens) |
| Scalability | WhatsApp groups for same-day bookings |
| Hot Trend | Street-to-table tours with chef hosts |
| Pro Tip | Certify guides in FSSAI hygiene basics — closes corporate group deals |
Food tourism delivers 40% margins because food vendors work on revenue share .
EDITORIAL NOTE — THETRAVIGATOR.COM
This report is part of TheTravigator’s continuing news coverage of the travel, tourism, aviation, and hospitality sectors. Our editorial team publishes industry news, market insights, partnerships, policy developments, and business updates relevant to the travel trade community. For press releases, partnership opportunities, advertising enquiries, or editorial collaborations, please contact our editorial desk at:
INFO@THETRAVIGATOR.COM
This report is part of TheTravigator’s continuing news coverage of the travel, tourism, aviation, and hospitality sectors. Our editorial team publishes industry news, market insights, partnerships, policy developments, and business updates relevant to the travel trade community. For press releases, partnership opportunities, advertising enquiries, or editorial collaborations, please contact our editorial desk at:
INFO@THETRAVIGATOR.COM
