BRICS Declaration Highlights AI and Sustainable Tourism Agenda

The Jaipur Declaration is more than just a policy document; it is a roadmap for the future. A significant focus is placed on the “responsible, safe and human-centred” application of Artificial Intelligence in tourism planning, destination management, and visitor services. This is a clear signal to B2B tech providers and DMCs that innovation is a priority for BRICS nations.

The declaration also emphasizes sustainable tourism, community-centred tourism, the protection of natural and cultural heritage, and the importance of tourism data exchange and skill development, creating opportunities for training institutions and certification bodies.