“Thai Vibes” Campaign Launches to Drive Cultural Tourism in 17 Provinces

The Tourism Authority of Thailand (TAT) and the Department of Cultural Promotion have launched “Thai Vibes: Central to Every Moment”, a cultural tourism campaign targeting expatriates and younger travellers across central Thailand’s 17 provinces. The initiative promotes cultural participation through three key themes—Heritage Vibes, Deal Vibes, and Heritage Route Vibes—with a “One Day, Live Like a Local” concept. Avis Thailand offers 40% rental discounts, and Chao Phraya Cruise packages start from 1,200 baht. The campaign runs through August 2026, providing B2B operators with promotional opportunities for experiential packages .