Tourism Malaysia Expands B2B Roadshow Across Five Indonesian Cities

Tourism Malaysia concluded its Malaysia Tourism Showcase B2B Roadshow in Lombok today, marking the fifth Indonesian city in its strategic promotional campaign. Director Tourism Malaysia Jakarta, Hairi Mohd Yakzan, confirmed that the roadshow also covered Serang, Bandung, Jayapura, and Malang. Over 10 Malaysian industry players—representing hotels, tour operators, and service providers—participated in product presentations and B2B sessions. Indonesia remains a critical market, with 4.3 million Indonesian visitors to Malaysia recorded in 2025, supported by over 660 direct weekly flights. The campaign aligns with Visit Malaysia 2026-2027, targeting 47 million international arrivals .