Pilgrimage & Heatwave: The “Reverse Season” Is Here

The Headline

As a blistering heatwave sweeps the plains, over 2 lakh tourists and pilgrims have arrived in Jammu & Kashmir in recent weeks. The Amarnath Yatra registration has crossed 3.5 lakh with 670 companies of central forces being deployed from July 3 .

The B2B Takeaway

The “summer escape” market is breaking all records. But the key B2B insight is mode split Pilgrims are taking the train to Katra (Vande Bharat), while leisure travelers are taking the aerial route (36+ flights daily to Srinagar). If you are selling transport or accommodation bundles, the train-to-hotel corridor (Delhi-Jammu-Katra-Srinagar) is now a viable, high-volume product line that didn’t exist 12 months ago. Don’t ignore the railways.