Main takeaways from the ITB Berlin 2026 Convention

© ITB Berlin

ITB Berlin continues to reinforce its position as the global travel industry’s most influential platform. This year, the event brought together over 5,600 exhibitors from 166 countries, creating a truly international environment for business exchange and collaboration. Across the three dedicated trade days, nearly 97,000 industry professionals attended, engaging in meaningful discussions, strengthening partnerships, and driving new opportunities.

Despite challenges such as limited flight availability due to ongoing tensions in the Middle East, attendance remained almost on par with last year—highlighting the resilience and determination of the global travel community.

More than just numbers, ITB Berlin once again underscored the importance of face-to-face interactions. In a time where trust, clarity, and strong relationships are critical, in-person meetings continue to play a vital role in shaping the future of the industry. This was reflected in attendee feedback, with 96% of visitors highlighting the high quality of meetings and expressing strong intent to return—further cementing ITB Berlin’s status as the world’s leading travel trade show.

© ITB Berlin