Virginia Doubles Down on India: “For Lovers” Goes B2B

The Virginia Tourism Corporation (VTC) concludes a 5-day mega mission in Mumbai and Delhi today.

The Data

India was Virginia’s largest overseas inbound market in 2024 (69,000 visitors, $124M spend). Despite a slight dip in 2025, they are pushing hard ahead of America‘s 250th anniversary.

B2B Takeaway

This is a strategic play for the high-value “luxury & history” segment. With Heidi Johannesen leading the charge, expect aggressive FAM trip allocations for Indian agents specializing in the US East Coast. The “Virginia is for Lovers” brand is actively hunting for Indian partners .