MakeMyTrip Launches OneCircle Rewards Programme

MakeMyTrip has launched OneCircle, a global rewards programme designed around Indian travellers. The programme brings together more than 13,300 accommodation options, giving users a wider set of stay choices under one rewards-led platform. For India’s online travel market, this is another sign that loyalty is becoming a serious battlefield. OTAs are no longer competing only on discounts; they are building ecosystems that can retain repeat customers through benefits, wider accommodation access and travel-linked value. For hotels, this also means stronger visibility through platform-led loyalty networks that can influence booking behaviour across both domestic and outbound travel.