ASIA’S B2B TRADE SHOW ENGINE ACCELERATES

Jakarta is gearing up for a significant B2B event next week. Travel Meet Asia 2026, opening June 23, has expanded its net exhibition space by 20%, hosting over 100 exhibitors from four continents and more than 500 pre-qualified buyers. This growth solidifies Southeast Asia‘s position as a critical nexus for cross-border tourism collaboration, especially as stakeholders look to diversify their portfolios away from traditional Western markets .

The event will see Brunei Darussalam participate as the Official Partner Country, using the platform to promote its Visit Brunei 2027 campaign a clear signal that national tourism boards are increasingly investing in B2B engagement to drive recovery. Expect significant deals to emerge from the conference programme, which features 60 speakers discussing digital transformation and destination development.