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 Jin Jiang Hotels and Trip.com sign a three-year ASEAN partnership

Jin Jiang Hotels and Trip.com Travel Singapore have signed a three-year memorandum of understanding covering cooperation across 10 ASEAN markets: Singapore, Thailand, Malaysia, Indonesia, Vietnam, the Philippines, Cambodia, Myanmar, Laos and Brunei.

The partnership is designed to combine hotel inventory with Trip.com’s digital travel-distribution capabilities.

B2B significance: This is the kind of partnership that shows where Asian travel distribution is heading—hotel supply + OTA technology + regional scale.

For independent hotels and smaller brands, platform partnerships can be a faster route to regional visibility.

TheTravigator.com is a media partner for IBC2026 . For more insights on travel technology and distribution strategy, visit our Website .
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