Wyndham brings Vienna House brand to India

Wyndham Hotels & Resorts is bringing its Vienna House brand to India, with the first property reported as a 100-key hotel in Vrindavan. The development appeared among India’s leading hotel stories on 21 August.

Vrindavan is an especially interesting choice because India’s religious tourism economy is becoming increasingly attractive to organised international hotel companies.

The growth of religious travel is creating a corresponding need for organised accommodation, transport, destination management and packaged experiences. India’s spiritual travel trend

B2B implication: Religious and spiritual tourism is moving up the hotel-investment hierarchy. Branded accommodation can support longer stays, higher service expectations and more structured international tour programmes.