Thailand Slashes MICE Revenue Target by 19% as Middle East Flight Disruptions Bite
Thailand’s MICE sector just lost 300 billion baht ($8.5bn) in projected 2026 revenue.
The Thailand Convention and Exhibition Bureau (TCEB) has formally revised its 2026 MICE revenue target downward from 160 billion to 130 billion baht . The reason? Middle East flight diversions and surging long-haul aviation costs fallout from the US-Israel war on Iran that began 28 February are making Southeast Asia less accessible for European and American corporate groups .
B2B Take-Home
If you’re selling long-haul incentive travel, expect clients to push for regional alternatives. Thailand is now aggressively marketing hybrid event solutions and cost‑effective packages for delegates who can still reach via alternative routes .
| Fiscal Year | Period Covered | Total Travellers | Total Revenue |
|---|---|---|---|
| FY2023 | Oct 2022 – Sep 2023 | ~17.66 million | ~105 billion baht |
| FY2024 | Oct 2023 – Sep 2024 | 25.35 million | 148.34 billion baht |
| FY2025 | Oct 2024 – Sep 2025 (Target) | 34 million | 200 billion baht |
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This report is part of TheTravigator’s continuing news coverage of the travel, tourism, aviation, and hospitality sectors. Our editorial team publishes industry news, market insights, partnerships, policy developments, and business updates relevant to the travel trade community. For press releases, partnership opportunities, advertising enquiries, or editorial collaborations, please contact our editorial desk at:
INFO@THETRAVIGATOR.COM
