Mekong Five Launch “Five Countries, One Destinat
Cambodia, Laos, Myanmar, Thailand and Vietnam have adopted a joint 2026–28 action plan under the framework of the Ayeyawady–Chao Phraya–Mekong Economic Cooperation StrategyRead More
Thailand targets high-value Chinese travellers
The Tourism Authority of Thailand (TAT) is refining its 2026 strategy around travel interests and higher-value Chinese visitor segments. The shift is significantRead More
Southeast Asia’s India Strategy Becomes a Distri
Thailand, Vietnam, Malaysia, Singapore and Indonesia are increasingly competing for the same Indian outbound traveller, but the battle is moving beyond destination marketing.Read More
Thailand remains a top searched market
Agoda data shows Thailand continues to be one of Asia’s most searched destinations in the first half of 2026, with Malaysia, South Korea,Read More