ITB China Opens in Shanghai: The Great Unlocking
The industry’s spotlight is firmly on Shanghai today as ITB China 2026 kicks off at the SWEECC. Organizers report a 20% increase inRead More
Chinese Provinces Intensify Global Tourism Partner
Beyond national tourism boards, Chinese provincial authorities are intensifying inbound travel competition at ITB China 2026. Hainan Province (China’s tropical tourism and duty-freeRead More
ITB China 2026 Opens May 26: 700+ Executives, Geor
ITB China 2026, the leading B2B travel trade exhibition for the Chinese outbound market, runs May 26–28, 2026 at the Shanghai World ExpoRead More
The Show Floor Pulse: Record Optimism in China &am
The Show Floor Pulse Record Optimism in China & AustraliaThe physical B2B event is roaring back. Two major events kicked off today orRead More