ITB China data points to a more experience-led tra
An ITB China report highlighted experience, personalisation and AI as increasingly important forces reshaping travel demand. That matters for Asia’s B2B sector becauseRead More
Asia’s slow-rail and experience-led products gai
DTH Travel is preparing a 14-day rail itinerary linking Laos, China’s Yunnan province and Vietnam, combining overnight trains, boutique hotels, guided excursions andRead More
Southeast Asia’s traveller is becoming an ex
Trip.com’s Malaysian data is perhaps the clearest snapshot of the broader regional shift attraction bookings nearly quadrupled, cruise and rail bookings more thanRead More
Experience-Led Travel: Europe’s New Tourism Curr
Travel in 2026 is increasingly being shaped by what people want to do , not just where they want to go. Europe remainsRead More