Singapore’s NATAS Travel Fair expands — and China is back in a big way
The 64th NATAS Travel Fair opened in Singapore on 21 August and is running through 23 August.
The fair has nearly 100 exhibitors, occupies 25% more exhibition space than in 2025, and features 14 national tourism organisations — a 40% increase from the previous edition.
The message is clear: Asian travellers are looking beyond the traditional Beijing–Shanghai–Tokyo circuit towards seasonal, regional and experience-led destinations.
This wider shift is also reflected in the growing importance of experiential tourism and new destination products across Asian markets. Asia’s changing travel and tourism landscape
For the Indian travel trade, the expansion of regional travel fairs is another signal that Asian outbound demand is becoming increasingly fragmented, specialised and experience-driven.
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