KERALA’S GTM 2026 REVEALS THE POWER OF B2B NETWORKING

In a sign that physical events are non-negotiable for high-volume trade, the Global Travel Market (GTM) 2026 in Kerala facilitated over 60,000 B2B meetings—a significant jump from the 38,000 recorded in its inaugural edition. The three-day event concluded recently with 100 of buyers participating in 228 stalls .

This record turnout from the South Kerala Hoteliers Forum highlights the enormous appetite for in-person networking, particularly for niche buyers looking to connect with Indian suppliers outside traditional hubs, further broadening the market access.