ITB Asia 2026: Singapore Positions for October Showcase

While the Jakarta event takes centre stage this month, the broader APAC B2B travel calendar is already building momentum for ITB Asia 2026 , scheduled for October 21-23 at Singapore’s Sands Expo & Convention Centre .

The 19th edition of Asia’s largest travel trade show is projected to welcome more than 18,000 industry professionals from over 130 countries , featuring 1,000+ exhibitors, 1,500 verified buyers, and 160+ speakers . A standout statistic 90 percent of ITB Asia’s buyers are carefully vetted for purchasing authority , with 70 percent being key decision-makers .

The event has facilitated over 60,000 pre-scheduled business appointments in previous editions , with one in two buyers reportedly signing contracts with exhibitors . Co-located with MICE Show Asia and Travel Tech Asia , the event offers multi-sector access to leisure, corporate, MICE, and travel technology buyers making it a comprehensive one-stop platform for B2B engagement .