Indian Midscale Hotel Chains Expand Overseas on Outbound Wave
As Indian outbound travel surges, 15-20 domestic mid-scale hotel brands have expanded abroad since 2020. These include Lemon Tree, Sarovar Hotels (Portico, Tulip), Royal Orchid Hotels (Regenta), The Clarks Hotels & Resorts, Oyo (Townhouse), and Suba Group Hotels (Click).
Target markets
UAE (large Indian diaspora), Sri Lanka, Nepal, Bhutan, Philippines, Thailand (cultural proximity/ease of entry), Saudi Arabia, and parts of East Africa (growing leisure circuits with thin branded supply).
Why it matters for B2B:
For international hotel operators Indian brands are becoming direct competitors in key outbound destinations. For travel agents and tour operators: these expansions create new inventory options with familiar service standards. The expansion model is asset-light (management contracts and franchising), minimizing capital risk.
“By 2030, a significant percentage, about 30% of India’s mid-segment hotel brands will cross borders, transforming themselves into global ambassadors of authentic Indian hospitality.”
— Anant Apurv Kumar, Founder, Brij Hotels
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