Novotel takes wellness beyond the spa with global Longevity Week
Novotel has launched Longevity Week, with programming extending across its portfolio of more than 630 hotels. The initiative focuses on everyday wellness habits, including activities accessible through QR-based content.
Participating restaurants will also feature plant-forward dining through the brand’s Oh My Greens! programme.
Why it matters: Wellness is moving from a niche resort product into a mainstream hotel proposition, creating opportunities for corporate wellness, leisure packages and MICE programming.
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This report is part of TheTravigator’s continuing news coverage of the travel, tourism, aviation, and hospitality sectors. Our editorial team publishes industry news, market insights, partnerships, policy developments, and business updates relevant to the travel trade community. For press releases, partnership opportunities, advertising enquiries, or editorial collaborations, please contact our editorial desk at:
INFO@THETRAVIGATOR.COM
