India’s Tourism Ministry Launches ‘Visit India 2027’ Campaign with $200 Million Budget

The Ministry of Tourism, Government of India, today unveiled its ambitious ‘Visit India 2027’ campaign with a budget of $200 million (approx. ₹1,700 crore). The campaign targets 15 million international arrivals by 2027, focusing on spiritual tourism, wellness retreats, and MICE (Meetings, Incentives, Conferences, Exhibitions) travel. Key markets include the US, UK, Germany, Japan, and GCC nations. The campaign will leverage AI-driven personalized marketing and influencer partnerships.