Marriott International Acquires Boutique Hotel Platform for $1.2 Billion

Marriott International has announced the acquisition of a leading boutique hotel booking platform for $1.2 billion, marking its largest tech-focused acquisition to date. The move is aimed at capturing the growing demand for curated, independent stays, which now account for 32% of global hotel searches. The platform will be integrated into Marriott’s Bonvoy ecosystem, offering B2B partners enhanced inventory and dynamic pricing tools.