Canadian Travel to US Collapses 42%, Draining $8.4 Billion from US Economy
Canadian travel to the United States has cratered by 42% year-over-year , according to anonymized mobile device data tracked by the University of Toronto’s School of Cities. The sustained drop has drained an estimated $8.4 billion from American businesses, with traditional winter hauls hit hardest: Myrtle Beach down 65% , Florida destinations (Miami, Orlando, Naples) down over 50% . Corporate and tech travel to New York, Boston, and San Francisco has also been cut in half .
Why it matters for B2B
For US hotels, tour operators, and DMCs reliant on Canadian inbound, this is a structural shift, not a blip. A staggering 91% of Canadians now want their government to diversify trade and travel away from the US permanently. For Canadian travel sellers, domestic options, Mexico, and Europe are the new focus.
“An astonishing 91 percent of citizens now state that they want their government to focus on permanently diversifying the national economy away from the United States.”
— Nanos Research polling
US suppliers serving Canadian groups → pivot to domestic or other international source markets. Canadian suppliers → expect increased domestic demand.
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