Canada-US Tourism Collapse Hits 42% – US States Reel Before FIFA World Cup

Fresh phone mobility data from the University of Toronto reveals a 42% collapse in Canadian tourist arrivals to the United States. New York, Florida, Nevada, California, Texas, and Michigan are facing “extremely severe” to “severe” impacts .

The B2B take

This is not a blip. Canadian snowbirds, shopping tourists, and business travelers are staying home due to rising costs, political tensions, and stricter border experiences. The timing could not be worse—Memorial Day, FIFA World Cup buildup, and America250 celebrations are all weeks away.