New Mews survey explores how travellers use AI in hotel booking

A survey highlighted in the 17 October travel-news listings suggests travellers are more comfortable using AI for hotel-rate tracking than for planning an entire trip.

The distinction matters for hotel technology providers and distribution businesses. Travellers may welcome automated price monitoring while still preferring human judgement for complex itineraries, special requirements and high-value bookings.

B2B takeaway: Hospitality businesses should evaluate AI according to the task it performs. Rate alerts, booking assistance and service automation may solve specific problems without replacing the value of specialist travel advice.