THE GLOBAL PICTURE – WHY NOW
The headline: Tourism accounts for approximately 8-10% of global greenhouse gas emissions . Food waste alone in the tourism sector contributes up to
The headline: Tourism accounts for approximately 8-10% of global greenhouse gas emissions . Food waste alone in the tourism sector contributes up to
Ethiopia is Africa’s fastest-growing economy and home to Ethiopian Airlines — the continent’s largest carrier, flying direct from Mumbai, Delhi, and Bengaluru. Addis
Nigeria is Africa’s largest economy ($506 billion GDP) and a rising MICE destination for Indian business travellers. Lagos alone hosts over 300 annual
Tunisia is North Africa’s best-kept secret for Indians. The country welcomed 9.4 million tourists in 2025 , with Indian arrivals doubling since 2023.
The word “safari” (Swahili for “journey”) has become a ₹5,000 crore travel segment in India. Searches for “African safari from India” grew 112%
Tanzania recorded 1.9 million tourists in 2025 , with Indian arrivals growing 47% year-on-year . The crown jewel is Serengeti National Park —
Kenya hosted 2.1 million international tourists in 2025 , with Indians ranking 4th after US, UK, and Germany. Indian arrivals grew 38% year-on-year
Morocco welcomed 14.5 million tourists in 2025 , with Indian arrivals surging 55% in two years . The country is now a top
The Pyramids of Giza — the last standing ancient wonder — recorded 12 million visitors in 2025 , with Indian footfall rising 41%.
Egypt welcomed 15.7 million tourists in 2024 , surpassing pre-pandemic levels. India is now among the top 10 source markets, with a 32%