PATA: Championing Excellence in Asia-Pacific
The Pacific Asia Travel Association (PATA) is celebrating a major milestone while continuing to drive excellence in the region .
Celebrating 75 Years
As PATA celebrates its 75th anniversary in 2026, it has launched the call for entries for the 42nd edition of its prestigious PATA Gold Awards . This year’s program features 27 specialized categories, with new awards introduced to align with evolving industry priorities like sustainability and social responsibility .
Connecting Buyers and Suppliers
PATA’s commitment to facilitating business is also on full display. Its UK & Ireland chapter successfully concluded PATA Exchange in London, connecting over 140 UK and Irish buyers with leading suppliers from across the Asia-Pacific region in a high-efficiency, appointment-based workshop .
The world’s top global tourism organizations are not just maintaining the status quo; they are actively reshaping it.
PATA is celebrating its legacy while driving cutting-edge marketing and business connections in Asia-Pacific.
The message is clear: global tourism governance is consolidating, collaborating, and becoming more strategic than ever before.
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