Odisha: The Soul of Incredible India 

Odisha is a key Purvodaya state focusing on cultural heritage and coastal tourism. Beyond the Jagannath Temple in Puri, the state is developing Sea Turtle Trails and eco-tourism hubs to compete as a top beach and nature destination for 2026.

B2B Take:

Market “Sea Turtle Trails” (Gahirmatha) to eco-conscious families. Use the Purvodaya development to sell Odisha as a “New Goa” alternative with cleaner beaches and deep history. Pitch the Konark-Puri-Bhubaneswar loop for high-volume domestic spiritual groups.