Dateline: New Delhi | March 12, 2026

The Korea Tourism Organization successfully hosted a major Korea Tourism Roadshow in New Delhi on March 12, 2026, bringing together Indian travel agents, tour operators, airlines, media representatives, and Korean tourism stakeholders.

The event served as an important platform to strengthen tourism ties between India and South Korea, while highlighting South Korea’s growing appeal as a destination for Indian travelers.

With the rapid rise of outbound travel from India, Korea is positioning itself as a premium destination for leisure travel, MICE tourism, weddings, and film tourism.

Building Stronger B2B Partnerships

The roadshow primarily focused on B2B networking, enabling Indian travel companies to connect directly with Korean tourism suppliers.

Delegates from South Korea included representatives from:

• Destination management companies (DMCs)
• Luxury hotels and resorts
• Theme parks and attractions
• Airlines and tourism boards

Indian travel professionals had the opportunity to explore new itineraries, partnership opportunities, and customized travel packages designed specifically for the Indian market.

Interactive sessions allowed travel agents to better understand Korea’s tourism offerings and the growing opportunities for collaboration.

Promoting Korea’s Diverse Tourism Experiences

During the presentations, the Korea Tourism Organization highlighted the country’s wide range of travel experiences.

Popular destinations promoted included:

• Seoul, known for its modern skyline, K-culture, and historic palaces
• Jeju Island, famous for its natural beauty and honeymoon resorts
• Busan, known for beaches and seafood culture

Korean representatives emphasized experiences that resonate strongly with Indian travelers, such as:

• K-pop and Korean drama filming locations
• Cherry blossom festivals
• Korean cuisine and street food
• Luxury shopping districts
• Theme parks and family attractions

These offerings make South Korea an attractive destination for young travelers, honeymooners, and families.

Focus on MICE and Wedding Tourism

A major highlight of the roadshow was Korea’s growing focus on MICE tourism (Meetings, Incentives, Conferences, and Exhibitions).

South Korea’s world-class convention centers and advanced infrastructure position it as an ideal destination for:

• Corporate conferences
• Incentive travel programs
• Business conventions

Additionally, Korean tourism authorities are promoting destination weddings and honeymoon travel, especially in scenic locations like Jeju Island.

Korea Riding the Wave of the Hallyu Effect

Another key factor driving tourism interest is the global popularity of Korean pop culture.

The rise of the Hallyu, including K-pop, Korean dramas, and Korean cuisine, has significantly increased curiosity among Indian travelers.

Popular Korean series and films available on streaming platforms have inspired many Indian tourists to explore filming locations across the country.

B2B Takeaway for Travel Professionals

The Korea Tourism Roadshow in Delhi highlighted South Korea’s growing commitment to the Indian market.

Key opportunities for Indian travel agents include:

• Expanding Korea-focused leisure packages
• Developing K-culture themed tours
• Promoting honeymoon and wedding packages to Jeju Island
• Offering corporate MICE programs in Seoul and Busan

With India emerging as one of the fastest-growing outbound tourism markets, South Korea is actively building partnerships with Indian travel companies to tap into this expanding segment.

The roadshow demonstrated that India–Korea tourism collaboration is entering a new growth phase, offering exciting opportunities for both travelers and the travel trade. ✈️🌏