How Social Media Is Boosting Tribal & Cultural Tourism in Chhattisgarh

Chhattisgarh’s tribal culture is one of the richest in India, with 42 distinct tribal communities. Earlier, this cultural beauty stayed hidden—but today, thanks to social media, it’s reaching millions. The Chhattisgarh Tourism Board has mastered the art of using Instagram, YouTube shorts, Facebook, and even X to bring tribal life into the spotlight.

Youth today love raw, aesthetic, meaningful content—and that’s exactly what tribal

Chhattisgarh offers:

Bastar Dussehra, the longest festival in the world (75 days!)

Dokra metalwork, loved globally

CTB posts behind-the-scenes clips of festivals, interviews with artisans, and POV travel content that feels authentic and relatable. These posts gain massive engagement because they mix culture with modern aesthetics—a combination youth absolutely love.

Another big move is social-media-first tourism campaigns. For example, “#ExperienceBastar” and “#ChhattisgarhUnexplored” encourage travelers to share their own content. User-generated content grows organically and builds trust.

Fun fact:

There was a viral reel of Bastar’s tribal dancers performing in full traditional attire under heavy rainfall. That single reel brought thousands of tourism inquiries.

Youth Hook:

“If your vibe is raw, offbeat, and aesthetic — welcome to Chhattisgarh.”

Summary

Social media is revolutionizing how tribal and cultural tourism is perceived. CTB’s modern storytelling, combined with authentic experiences, is making Chhattisgarh a cultural hotspot for younger travelers.