How Festivals & Government Campaigns Are Transforming Tourism in Chhattisgarh
Chhattisgarh’s festivals and government-driven tourism campaigns are becoming a huge attraction for youth across the country. CTB’s strategy revolves around turning cultural events into viral, youth-friendly experiences.
Events like Bastar Dussehra, Rajim Kumbh, Sirpur Dance Festival, and Chitrakote Mahotsav are promoted with high-quality teasers, after-movies, and influencercollaborations. Behind-the-scenes shots of rituals, local food stalls, dance rehearsals, and tribal art installations make young audiences feel emotionally connected.
The government’s campaigns like “Chhattisgarh – Full of Surprises” created massive recall value. Short digital ads featuring waterfalls, tribal crafts, and adventure activities helped establish the state as a unique destination.
CTB also modernized festivals by adding youth attractions like cycling events, food fests, night carnivals, local band performances, and photography contests. This fusion of tradition + modernity sits perfectly with Gen Z preferences.
Interesting fact:
Bastar Dussehra is older than the Ramayana traditions and doesn’t celebrate the victory of Rama it celebrates local deities.
This unique narrative draws thousands of curious young travelers every year.
Summary
Government campaigns and festivals are redefining Chhattisgarh’s tourism identity. The youth-friendly festival experiences and strong digital promotion make the state a rising cultural hotspot.
