Digital Marketing 2024–25: How Chhattisgarh Tourism Turned Silent Forests Into Viral Content
Tourism promotion has changed drastically in the digital age, and the Chhattisgarh Tourism Board (CTB) has quickly adapted with creative, youth-centric strategies. In 2024–25, their campaigns show how smart digital marketing can elevate a destination from “less explored” to “must-visit.”
CTB’s digital strategy begins with strong visual storytelling. Their Instagram reels featuring waterfalls, tribal festivals, heritage sites, and food have gone viral multiple times. Eye-catching transitions, drone shots, and “POV travel content” give youth a sense of adventure and FOMO, encouraging them to explore the state.
A unique thing CTB does is collaborate with micro-influencers, especially backpackers and young filmmakers. This is based on the idea:
“People trust people, not ads.“
These collabs bring in real experiences, humor, and personality—something the youth instantly connect with.
Another major move is digital tourism guides, available on the CTB website and social media. These include short itineraries, hidden gems, safety tips, and best travel seasons. For Gen Z travelers who plan everything digitally, this transparency is gold.
CTB also leverages YouTube travel series, AR/VR previews, and Google Travel integration so visitors can view immersive 360-degree experiences even before visiting.
The board also focuses on search engine optimization (SEO) to make “Chhattisgarh tourism” appear frequently when travelers search for “underrated destinations in India.”
Summary
CTB’s 2024–25 digital strategy includes influencer collaborations, high-quality reels, immersive tech-based previews, and youth-friendly travel guides—making Chhattisgarh one of India’s fastest-growing tourism hotspots.
